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Deliver High Value Outcomes with Atlassian

Switching from project to product thinking

Deliver greater value for your organization

Barry O’Reilly
Barry O’Reilly

Entrepreneur, Business Advisor, and Author of
“Lean Enterprise”

Barry O’Reilly is an entrepreneur, business advisor and author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation. He is the co-founder of Nobody Studios, a crowd-infused, high-velocity venture studio with the mission to create 100 compelling companies over the next 5 years.

Barry is author of two international bestsellers, Unlearn: Let Go of Past Success to Achieve Extraordinary Results, and Lean Enterprise: How High Performance Organizations Innovate at Scale—part of the Eric Ries series, and a HBR must read for CEOs and business leaders. He writes for The Economist, and is faculty at Singularity University.

Daniel Kuperman
Daniel Kuperman

Head of Product Marketing, Jira Align

Daniel Kuperman leads the Product Marketing team for Enterprise Agility at Atlassian. Daniel has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake, where he built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories. He lives in Mountain View, CA, and has an MBA from Bentley University.

The traditional approach to project management is lagging in its effectiveness in an agile world. Explore how moving to a product orientation can change your entire organization and deliver greater value.

Kiss your projects goodbye

To win in the digital age, agile innovators are embracing product orientation instead of the more traditional approach of organizing their teams around projects. This means moving from tracking the completion of project requirements to tracking the value delivered to customers.

Discover the business benefits in this guide.
View tipsheet

Product teams in an agile world

Many companies have good product development but inadequate product management processes. Discover where people in the three key roles of product manager, product owner, and product marketer should allocate their time to be more effective in an agile world.
Learn the roles

Should you pivot or persevere?

Successful leaders set teams up with the data and insights they need so they can turn the unexpected into an opportunity and capture more customers through innovation. We'll show you how to deliver high-value outcomes by analyzing your lean portfolio investments in this ebook.
View ebook

About Blue Ridge Consultants

Blue Ridge Consultants is an Atlassian Solution Partner offering expert advice regarding Atlassian products. We have experience consulting in industries such as the US federal government, the US military, biotech, banking, software development and many others.